Planning
Business planning is key to successful business development at every level in an organization. Whether you are developing a plan for the whole firm, a practice group or yourself, we'll help you get started on the right foot.

• Personal Business Planning
• Senior Partner Summit

Marketing/PR
Marketing and public relations activities can supplement and support your face-to-face networking, sales action and relationship management efforts. Sugarcrest's consultants help you develop strategies that maximize your marketing muscle and align your client development efforts with your firm's marketing activities.

Reputation Building/Credibility
Your reputation is your lifeblood. Whether you're writing articles, giving speeches or befriending members of the media -- we'll show you how to do it right.

• Presentation Skills Training
• Media Training

Networking
Networking opportunities abound in professional associations, conferences, seminars, firm activities and industry tradeshows. If you don't take advantage of them, you're foregoing what may be your best avenue to successful client development. We'll show you how to make it fun and win big in the process.

• Secrets to Successful Networking
• A Woman's Guide to Networking

Essential Business Development Skills
From cold calling and interviewing prospective clients to responding to RFPs and winning beauty contests, today's legal professionals are expected to become rainmakers. We'll give you the tools you need for success.

• Boot Camp Series: Essential Business Development Skills
• The Masters of Cold Calling
• Interviewing the Prospective Client
• How to Win RFP Competitions
• How to Build Loyalty with Win-Win Pricing
• How to Conduct Successful Pre- and Post-Engagement Meetings
• Maximizing Marketing Results with Technology

Client Service
The best opportunities often come after the first sale as a result of stellar performance and attention to service details. We'll show you how to exceed expectations, develop a loyal clientele and win new opportunities.

• Conducting Client Surveys

Cross-Selling and Achieving Depth
Ultimately, your success as a rainmaker is determined not only by your ability to service your existing clients and develop more relationships for yourself but also by your ability to develop more relationships for your firm. Learn how to create an environment in which your firm can provide existing clients with additional services from new attorneys and new practice areas--thus increasing the value of your client relationships.

• Developing Additional Business from Existing Clients
• The Secrets to Successful Cross-Selling

Partnering
Your client relationships are strong -- now it's time to turn those relationships into valuable, long-lasting business. Discover how to minimize price sensitivity, competition and risk by pursuing the right opportunities with the right clients.

• How to Develop Partnering Relationships