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Rainmaker Reality Check


The Secrets to Successful Cross-Selling

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Past Participants Say:
"Cross-selling is more difficult than I had ever imagined. This workshop helped me confront the challenges and gave me a simple approach that I used to win new business with two key clients."

Description
Every day brings new opportunities to solve problems inside your existing clients' organizations. Unfortunately, most of these opportunities are hidden from view -- cloaked in the daily struggles of people you or other members of your firm don't know. Or perhaps the clients you know don't reach out because they don't fully appreciate your firm's capabilities.

In either case, this workshop will show you how to uncover opportunities without appearing pushy or threatening existing relationships. You'll learn to develop an intimate understanding of your clients' businesses and your firm's capabilities and you'll practice a dignified approach to multi-service/multi-client problem solving. The result: long-lasting relationships and valuable recurring business -- both critical to your success in the legal marketplace. See our complete program description below:

Topics Covered
You Will Learn to:
  • The importance of cross-selling
  • The three types of cross-selling
  • Identifying and overcoming internal and external obstacles
  • Learning to leverage firm resources and partner with colleagues
  • Cross-selling and the marketing department
  • Spotting cross-selling opportunities
  • Capitalizing on opportunities before, during, and after each engagement
  • Client surveys and cross-selling
  • Cross-selling case studies
  • Developing a cross-selling action plan
  • Overcome internal and external obstacles to cross-selling
  • Gain an intimate understanding of firm capabilities and success stories
  • Spot and pre-qualify cross-selling opportunities
  • Know when and how to ask for new business without appearing pushy
  • Work collaboratively with other lawyers and practice groups
  • Use marketing tools to introduce new attorneys and new services in a helpful, non-threatening way
  • Develop relationships at multiple levels of the client's organization
  • Become your client's business partner
  • Use client surveys as a cross-selling tool
  • Develop a personal action plan for cross-selling success
  • Development
    Our development process is built around the wisdom and experience of legal and business development experts. This ensures that our training programs meet the high standards that our clients demand while ensuring that the content and delivery is beneficial, relevant and practical for your organization. Learn More!

    Customization
    Our flexible program design allows for increasing levels of customization at the workshop, module and content levels. From video taped role playing exercises, participatory lectures and team presentations--to client specific case studies, group competitions and essential skills tests, we design our programs to meet your specific requirements. Learn more!

    Performance Measurement
    Our thorough, four-step approach to program planning and performance measurement helps ensure that you get the training you want and the results you expect. Learn More!

    Schedule a Workshop TODAY!
    We will schedule our training programs at times, dates and locations that fit the business demands of your organization.

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