Sugarcrest has recently added Amy Knapp to its consultant roster. Amy Knapp is a business development and marketing consultant with over 20 years of experience in the professional services industry. She has served as senior marketing strategist, communications professional, and creative team leader, and is an expert in legal services marketing and business development.

With the addition of Knapp, Sugarcrest will now offer traditional marketing consulting services including the development and oversight of re-branding campaigns, marketing plans, RFPs, web re-positioning, advertising campaigns and practice-group specific business development campaigns. Over the past several years, Knapp's projects have included re-branding and business development campaigns for mid-size and AMLAW 200 law firms. Other projects have included the introduction of E-Z Pass to New Jersey highways and the introduction of high-end food retailer Dean & DeLuca to new markets.

Graduating from Westminster College with degrees in Political Science and Writing, Knapp went to work for Daniel J. Edelman, one of the world's largest PR firms. She has also served as speechwriter for the President of the National Association of Homebuilders, and directed a consulting firm where she focused on public presentations and community-wide information campaigns, including the first electronic town meetings.