SUGARCREST: Media Training

Past Participants Say:
"This media training covered the complete range of skills from the fundamentals through advanced messaging and bridging techniques. Our lawyers left the session with more confidence and poise, which enables them to deal with even the toughest reporters."

That's the audience of the top business newspapers, magazines and television news programs in the U.S. today. Wouldn't your law firm like to reach even a fraction of that audience with your "brand" message and examples of your expertise? That's why getting your best quotes in the press matter.

That's how long your law firm spokespeople have to get their message out in a media interview. Do your partners know how to make those seconds count? Do they walk into each interview knowing exactly the quote they want? Learn to prepare your message and deliver it. Fast.

Topics Covered

You Will Learn to:

How to get the quotes you want

Avoiding media "traps"

Rules of the road for print, broadcast, web cast & satellite

How to control the interview

How to talk in quotes

What reporters want

Videotaped practice interviews with feedback

Turning firm messages into quotes

Getting reporters to interview you often

Your best personal communication style

Explain complex issues in a concise and compelling way

Feel more comfortable in interviews

Get more of the quotes you want in the media

Control the direction of interviews

Avoid misquotes and being taken out of context

Prepare quickly for each interview

Create powerful quotes

Deliver your quotes with enthusiasm and power

Know the "rules" for dealing with reporters

Development
Our development process is built around the wisdom and experience of legal and business development experts. This ensures that our training programs meet the high standards that our clients demand while ensuring that the content and delivery is beneficial, relevant and practical for your organization. Learn More!

Customization
Our flexible program design allows for increasing levels of customization at the workshop, module and content levels. From video taped role playing exercises, participatory lectures and team presentations--to client specific case studies, group competitions and essential skills tests, we design our programs to meet your specific requirements. Learn more!

Performance Measurement
Our thorough, four-step approach to program planning and performance measurement helps ensure that you get the training you want and the results you expect. Learn More!

Schedule a Workshop TODAY!
We will schedule our training programs at times, dates and locations that fit the business demands of your organization.