Description

As corporate clients continue to reduce their use of outside counsel, and as pressures mount to protect and grow law firm revenue, the development of rainmaking and legal marketing skills has become critical to the success of law firms and their attorneys.

Today, it is expected that every law firm has more than enough competence to handle a prospective client's legal matters. What separates the winners from the losers are the intangibles that stem more from marketing muscle than legal intellect.

This means conducting meaningful interviews with prospective clients, drafting winning responses to RFPs, making successful client-focused presentations and demonstrating a firm commitment to client service and relationship management. Success in today's marketplace is about getting clients to see your firm's attorneys more as trusted partners than as commodity-peddling vendors.

The Boot Camp Series is a rigorous program designed to instill in your attorneys the core skills they need to find, win and keep clients for life. From our work style assessment developed exclusively for attorneys, to our Rainmaker Challenge, your attorneys will leave Boot Camp with a clear view of the path to successful client partnerships. They will leave not just as legal experts, but as savvy businesspeople who know how to use their marketing and service skills to fully understand their clients' needs and to deliver practical, service-oriented solutions. The Boot Camp is organized as follows:

	Topics Covered		You Will Learn to:
	Workstyle assessment Rainmaking skills assessment Development of core skills (listening, questioning, helping, empathizing, presenting, writing and speaking) Application of core skills through specific activities such as planning, networking, reputation building, conducting meetings with prospective clients, presenting and negotiating fees Performance assessment through role-playing exercises and one-on-one coaching sessions Development, review and revision of personal business plan		Spot specific personality and workstyle characteristics in yourself and in others Maximize your results during interactions with colleagues and clients Assess and improve critical business development skills Chart a career course that matches your specific values, skills and interests Align your own goals with those of your firm Review and revisit your goals and skills on a regular basis, making sure you don't stray too far off course Focus time and resources on those opportunities that offer the greatest chances for success Measure and recognize the results of your efforts over time

Development
Our development process is built around the wisdom and experience of legal and business development experts. This ensures that our training programs meet the high standards that our clients demand while ensuring that the content and delivery is beneficial, relevant and practical for your organization. Learn More!

Customization
Our flexible program design allows for increasing levels of customization at the workshop, module and content levels. From video taped role playing exercises, participatory lectures and team presentations--to client specific case studies, group competitions and essential skills tests, we design our programs to meet your specific requirements. Learn more!

Performance Measurement
Our thorough, four-step approach to program planning and performance measurement helps ensure that you get the training you want and the results you expect. Learn More!

Schedule a Workshop TODAY!
We will schedule our training programs at times, dates and locations that fit the business demands of your organization.